About Immi Store
Immi Store is a Moroccan maternity and nursing wear brand created by a fashion-forward mother aiming to redefine maternity basics with a chic, practical approach. The client wanted a visually appealing online store that makes expecting and new mothers feel confident, beautiful, and supported.
Project Goal
Develop a cohesive brand identity: Create a visual identity that resonates with modern Moroccan mothers. Design an intuitive e-commerce platform: Ensure easy navigation and a seamless shopping experience. Enhance social media presence: Produce engaging content to build a community around the brand. Create promotional materials: Design logos and videos that effectively communicate the brand's message.
Challenge & Solution
Cultural Sensitivity: Ensuring designs align with Moroccan cultural norms while appealing to modern aesthetics. User Experience: Designing a website that's both visually appealing and user-friendly for a diverse audience. Content Consistency: Maintaining a consistent brand voice across various platforms and materials. Brand Identity: Developed a logo and color palette that reflect the brand's essence—combining elegance with approachability. Website Design: Built a responsive e-commerce site with clear categorization of products, facilitating easy navigation. Social Media Strategy: Created a content calendar featuring product highlights, customer testimonials, and educational posts to engage the audience. Promotional Videos: Produced short videos showcasing product features and customer experiences to enhance brand storytelling.
Service:
Logo, Website development, Responsive design
Client:
Veniatis
Date:
2024
Preview:
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